The Agricultural Cooperatives Registered in Kenya

Invitation to onboard:

Kenya hosts approximately 18,500 registered Agricultural cooperatives. We invite all agricultural cooperatives to onboard onto our web application platform entirely free of charge.

Upon onboarding, cooperatives are required to mobilize and digitalize farmers within their respective administrative wards. Mathematically, the distribution of these 18,500 cooperatives across Kenya averages out to:

• 394 cooperatives per county (across 47 counties)

• 58 cooperatives per sub-county (across 314 sub-counties)

• 12 cooperatives per electoral ward (across 1,450 wards)

The Objective: Each cooperative will specialize in a specific food value chain. Our goal is to connect 41 million Kenyan consumers directly with local ward-level cooperatives. To achieve this, each ward cooperative is projected to recruit a minimum of 400 farmers.

2. Revenue Projections & Financial Empowerment (The KES 7 Billion Fund)

Kenya is home to roughly 7 million smallholder farmers. Through this strategic collaboration, we will make these farmers visible to 41 million smartphone-using consumers nationwide.

• Revenue Generation: Each registered farmer will pay an annual subscription fee of KES 2,000 via their respective cooperative to stay connected to the portal. This creates a projected gross revenue of KES 14 Billion annually.

• The 50/50 Revenue Split: 50% of this revenue (KES 7 Billion) will be retained by the cooperatives to drive grassroots agricultural modernization.

• Cooperative Obligations: Cooperatives must utilize this KES 7 Billion fund to build state-of-the-art infrastructure, including:

  • Food aggregation centers and modern cold storage facilities.

  • Certified agrovets to eliminate counterfeit agricultural pesticides.

  • Refrigerated logistics fleets (lorries and vans) to guarantee farm-to-table delivery within 12 hours of harvest.

3. Mitigating Urban Food Waste

Currently, up to 40% of farm produce goes to waste before reaching consumers. Traditional middlemen worsen this crisis due to a lack of cold-chain infrastructure and reliance on open-air transport. During hot seasons, un-refrigerated lorries congest urban markets waiting to offload, leading to massive food spoilage.

Our Solution: Cooperatives will leverage our digital logistics framework to implement demand-driven supply. Only requested food volumes will be dispatched to cities, while the surplus remains safely preserved in ward-level cold rooms.

4. Consumer Mobilization: The 41 Million Target Market

Through the “Tree Food App” (available on the Google Play Store), 41 million Kenyan smartphone users will be mobilized to shop directly from cooperatives.

• For Consumers: This ensures food security, uncompromised freshness, and lower retail prices by completely eliminating broker margins.

• For Cities: Streamlining market logistics will drastically reduce organic waste, leading to cleaner, more sustainable urban environments.

5. Expanding New B2B and B2C Customer Segments

Once a cooperative’s digital profile and contact details go live, they gain instant access to a massive ecosystem of buyers, including:

• Everyday citizens and households.

• Informal traders (Mama Mboga) and open-market vendors.

• Hospitality sectors (hotels, restaurants, and cafes).

• Institutional buyers (schools, wholesalers, supermarkets, and grocery shops).

• Agribusiness exporters and Kenyan diaspora members purchasing food for their families back home.

6. Tree Foods Urban Logistics Infrastructure (From the KES 7 Billion share)

To support rural-urban transit, Tree Foods will establish centralized cold-chain hubs and distribution centers within major cities. This provides a secure landing and holding bay for food transported from counties, optimizing final-mile pick-ups by urban consumers and vendors.

7. Marketing and Media Strategy

The Tree Foods network will launch aggressive, continuous promotional campaigns to maximize visibility for participating cooperatives. Marketing channels will include:

• Heavy social media campaigns across TikTok, Facebook, and Instagram.

• Dedicated airtime on national TV and radio stations.

• Print media campaigns in leading newspapers.

8. Cooperative Registration Process

To register your cooperative, please follow these steps:

1. Navigate to the Registration tab on this website.

2. Download the official application form.

3. Complete the form and return it to us via email.

4. Follow up with a call to our office to confirm receipt.

Note: System uploading and verification takes exactly two (2) weeks. Cooperative contact profiles will only be made visible online once the cooperative has successfully recruited a minimum of 200 farmers who have paid their annual KES 2,000 subscription.

Kindly note:

If you are a group of farmers and are registered as an organization, you are invited to onboard