Tree Food Systems
For the first time, you will connect with rural farmers directly without depending on middlemen, as you participate on this platform you will be encouraging our farmers to increase farming. Most foods we eat in urban towns can’t tell the source whether it is from our farmers or from neighboring countries.
Brokers in the food system have done great harm to the Kenyan rural farmers, until most farmers have been discouraged in farming that is why we are food insecure, as you purchase from the rural farmers you will be encouraging farmers to increase food production. It is said we spent almost ksh 500 billion annually importing foods we can grow locally. As an urban consumer purchasing directly from a rural farmer using this platform you will help increase the flow of money to our rural farmers and also help them make agriculture more productive for overall food security in Kenya. For the first time from this platform you will access all farmers contacts by region.
Some important things to note:
1. It will save you from sewage greens
You have heard greens sold in Kenya especially in Nairobi comes from regions where sewage water is used, from this platform brokers will not manage to sell you such, you will have the ability to choose which region to get your greens
2. It will save you from aflatoxin foods
We know in Kenya we have regions where aflatoxin is plenty in the soil, people still grow foods like cereals which are contaminated by Aflatoxin, traders buy maize from these regions and mix with maize from regions where there is no aflatoxin, and most in the city and urban towns often eat such foods without knowing, from this platform you will avoid such areas and only purchase cereals in regions where cereals are free from Aflatoxin.
3. It will lower your food price in the city and increase income to rural farmers
Example: A kienjeji chicken almost 1.5 kg in rural area at farm gate the farmer sells for KES 500, but when the middle man buys the same chicken from the farmer will push the prize down to KES 350 this same middle man will sell this same chicken to the urban dwellers for KES 1,500 to KES 2,000 depending with the estate that is why many in urban towns are unable to adjust their income to meet the high cost of living, as it is said Kenyans use 47% of their income on food. For the first time an urban dweller will reach a rural farmer from any part of Kenya through the online website platform and buy chicken at KES 650 and pay through group Pay bill, the urban dweller will only add the cost of transport almost KES 100 so the chicken will reach the urban dweller at a cost of KES 750 this is the same chicken the urban dweller buys for KES 1,500 to KES 2,000 from the middlemen. So the rural farmer will now earn more money from KES 350 to KES 650 and the urban dweller will buy at KES 750 almost at 1⁄2 price. This will also apply to all other food commodities, from cereals, fish, fruits, greens, root crops, herbs, this will see 20 Million urban dwellers join this platform to order direct food from rural farmers online. Courier companies will aid in transportation of foods.
4. Ordering through groups
Are you a seller of foods in retail markets across Kenya, hotels, restaurants, Mama mboga, kiosk food sellers, etc this is your opportunity to link with a farmer group in any rural area across Kenya and order from identified rural farmer’s groups without depending on middlemen for reduced prices.